Full context:   Naming schemes for optical sizes vary. One such scheme, invented and popularised by Adobe, labels the variant designs by their typical usages (with the intended point sizes varying slightly by typefaces): Other type designers and publishers might use different naming schemes. For instance, the smaller optical size of Helvetica Now is labelled "Micro", while the display variant of Hoefler Text is called "Titling". Another example is Times, whose variants are labelled by their intended point sizes, such as Times Ten, Times Eighteen, and Times New Roman Seven.