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SWOT Analysis

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SWOT analysis

SWOT Analysis

Depth
4
Use as Polynym Mark Unseen (✓)
Keyword:   four
Context:   By the end of the 1960s, the four components of SWOT (without using the acronym) had appeared in other publications on strategic planning by various authors, and by 1972 the acronym had appeared in the title of a journal article by Norman Stait, a management consultant at the British firm Urwick, Orr and Partners.
Nodes:
    • components of SWOT had appeared in other publications on strategic planning by various authors
    • and by 1972 the acronym had appeared in the title of a journal article by Norman Stait
    • a management consultant at the British firm Urwick
    • Orr and Partners
Full context:   By the end of the 1960s, the four components of SWOT (without using the acronym) had appeared in other publications on strategic planning by various authors, and by 1972 the acronym had appeared in the title of a journal article by Norman Stait, a management consultant at the British firm Urwick, Orr and Partners. By 1973, the acronym was well-known enough that accountant William W. Fea, in a published lecture, mentioned "the mnemonic, familiar to students, of S.W.O.T., namely strengths, weaknesses, opportunities, threats". Early examples of a 2 × 2 SWOT matrix are found in John Argenti's book Systematic Corporate Planning (1974) and in a 1980 article by management professor Igor Ansoff (but Ansoff used the acronym T/O/S/W instead of SWOT). In the 1960s Ansoff had worked with the LRPS, where the SOFT approach originated.
Marked as seen, but always open to review

SWOT Analysis

Source
Albert Humphrey
Area
Business Strategy
Mode
part
Depth
4
User
dane
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