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advertise

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Guessanym
Advertise

advertise

Depth
4
Use as Polynym Mark Unseen (✓)
Keyword:   four
Context:   For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the company's speed of implementation.
Nodes:
    • building a brand while speaking with one voice
    • developing economies of scale in the creative process
    • maximizing local effectiveness of ads
    • increasing the company's speed of implementation
Full context:   Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the company's speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.
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Source
Walter Bender
Area
Media
Mode
type
Depth
7
User
scotty
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